Brand Design Lead
Des Moines, Iowa
Dependent on experience
In this role, you will be responsible for helping amplify and strengthen the Tractor Zoom brand by bringing its brand promise to life. You will assist in the development of a new visual identity and guidelines that ground our brand strategy, generate content and assets that promote our brand, and execute creative consistency across multiple channels to build trust and positive brand sentiment. Additionally, you’ll partner with cross-functional teams to identify opportunities within our product and digital ecosystem to deliver one-of-a-kind brand moments.
Reporting to the Growth Marketing Manager, you’ll be instrumental in conceptualizing and executing the day-to-day work needed to help Tractor Zoom increase its brand awareness, encourage interaction, and build brand advocacy, ultimately helping the brand realize its full potential.
Collaborate with internal and external partners to establish a new Tractor Zoom visual identity and design system
Work closely with the Growth Marketing Manager to define and execute the creative vision for the Tractor Zoom brand
Support our omni-channel strategies with the development of deliverables across all digital and traditional channels, including social media, email, video, display advertising, events, web, etc., and enforce brand consistency across touch points
Participate in regular content brainstorms and planning sessions, providing content ideas or creative executions that align with the company’s brand, target audience, and goals
Support day-to-day content creation including graphic or template development, video capture, and video post-production editing or animation needs
Collaborate with cross-functional teams including Product, Engineering, and UX Design to identify opportunities to reinforce the Tractor Zoom brand across multiple channels
Build upon current knowledge and understanding of emerging trends and technologies, and institute best practices for digital and traditional marketing products
Take an active role in driving best-in-class brand expressions and experiences
Bachelor’s degree in Advertising, Marketing, Graphic Design, Visual Communication or related field of study
8+ years of experience in brand marketing/advertising working in a creative or design team, at agency or in-house
Ability to translate strategic ideas into compelling and innovative creative concepts, and execute projects from concept through delivery
Command of Adobe Creative Suite; must be highly skilled in Photoshop, Illustrator, and InDesign; experience with After Effects or Premiere Pro also desired
Proficiency of visual systems and structures including typography, design, photography, and videography
Passion for brand, design, and leading-edge digital experiences
Demonstrated experience creating integrated digital/omnichannel content and designs that engage consumers and guide their journey across multiple touchpoints
Proven track record of utilizing data and customer insights to drive creative concepts &/or brand optimization
Self-motivation and a positive interaction with a wide range of individuals is expected
Ability to provide a strong portfolio, showing best in class solutions, along with your application
Experience in the agriculture industry is a plus but not required
About Tractor Zoom
Established in 2017, we are changing the way the industry researches, values, and manages the purchase of farm equipment and heavy machinery. By partnering with over 1,800 auctioneer and dealer locations nationwide, we've built the fastest-growing and most transparent heavy equipment database that allows buyers to easily find and finance the equipment they need, while also helping banks, Farm Credits, dealerships, and other organizations quickly and accurately value equipment in real-time.
Our mission is to streamline business processes and decisions by helping customers quickly find and value heavy equipment using big data and technology.
Our vision is to bring transparency to heavy machinery data and help people make better data-driven decisions.