Graphic Designer

Title

Graphic Designer

Location

Des Moines, Iowa

Job Type

Full-Time

Salary Range

Dependent on experience

Job Description

In this role, you will be responsible for helping amplify and strengthen the Tractor Zoom brand by bringing its brand promise to life. You will reinforce a new visual identity that grounds our brand strategy, generate content and assets that promote our brand, and execute creative consistency across multiple channels to build trust and positive brand sentiment. Additionally, you’ll collaborate with cross-functional teams to take direction from written or spoken ideas and convert them into designs that resonate with our audience. The successful candidate will have a portfolio that demonstrates a comprehensive understanding of branding and marketing, with the ability to vary designs depending on the project or medium.

Reporting to the Growth Marketing Manager, you’ll be instrumental in conceptualizing and executing the day-to-day work needed to help Tractor Zoom increase its brand awareness, encourage interaction, and build brand advocacy, ultimately helping the brand realize its full potential.

Responsibilities:

  • Work closely with the Growth Marketing Manager and Digital Marketing Specialist to execute the creative vision for the Tractor Zoom brand

  • Work on a wide range of projects and media, using various computer software programs to develop graphic designs that meet business goals

  • Ensure designs meet brand standards, express messages accurately, and represent the company appropriately

  • Work independently and cooperatively on multiple projects with the marketing team and external partners, ensuring deadlines are met

  • Participate in regular content brainstorms and planning sessions, providing content ideas or creative executions that align with the company’s brand, target audience, and goals 

  • Support day-to-day content creation including graphic or template development, video capture, and video post-production editing or animation needs

  • Build upon current knowledge and understanding of emerging trends and technologies, and institute best practices for digital and traditional marketing products

  • Update and maintain internal databases of designs, photography, and video

Skills & Qualifications:

  • Bachelor’s degree in Advertising, Marketing, Graphic Design, Visual Communication or related field of study

  • 2+ years of experience in brand marketing/advertising working in a creative or design team, at agency or in-house 

  • Command of Adobe Creative Suite; must be skilled in Photoshop, Illustrator, and InDesign; experience with After Effects or Premiere Pro also desired

  • Proficiency of visual systems and structures including typography, design, photography, and videography

  • Passion for brand, design, and leading-edge digital experiences

  • Self-motivation and a positive interaction with a wide range of individuals is expected

  • An impressive portfolio of work that features how campaign work was executed across a variety of mediums

  • Organizational and time-management skills for meeting deadlines

  • Experience in the agriculture industry is a plus but not required

About Tractor Zoom

Established in 2017, we are changing the way the industry researches, values, and manages the purchase of farm equipment and heavy machinery. By partnering with over 1,800 auctioneer and dealer locations nationwide, we've built the fastest-growing and most transparent heavy equipment database that allows buyers to easily find and finance the equipment they need, while also helping banks, Farm Credits, dealerships, and other organizations quickly and accurately value equipment in real-time. 

Our mission is to streamline business processes and decisions by helping customers quickly find and value heavy equipment using big data and technology.

Our vision is to bring transparency to heavy machinery data and help people make better data-driven decisions.

Tractor Zoom is connecting farm equipment sellers and buyers faster than ever before. Finding farm equipment at auction or at a dealership has never been so easy.